Clearscope blog

The Search Engine Wars Are Back. This Time It’s AI

The search wars are back—now inside AI answers. Learn why SEO is shifting to retrieval and how to stay visible in tools like GPT and Gemini.

  • Published:
  • Written by: Bernard Huang
  • Topic: Reporting

Why Some AI Models Are Harder to Influence Than Others

Why influencing AI answers isn’t random. Learn how GPT and Gemini retrieve information differently and why search behavior determines AI visibility.

  • Published:
  • Written by: Clearscope
  • Topic: Reporting